Once again the NASA-SE Santa’s Toy Run at Road Atlanta was a huge success for charity collecting $15,800 and over 11,600 toys showing growth of over 400% since 2008. This season ending weekend (Nov.30 through Dec.2), with an endurance race on Friday, championship races on Saturday, and Santa’s Toy Run on Sunday is quite popular. Over 400 race teams and drivers (up 150% over 2008) participated in the racing and were responsible for event success.
The Directors of NASA-SE graciously agree to exchange “Tickets for Toys.” Everyone who attends the races and donates an unwrapped new toy or gift card with a value of $10 or more will receive an exclusive “All Access 3 Day Pass” to watch some of the best sports car racing in the southeast. Charities selected are 501c3 non-profit organizations meaning each gift is tax deductible. These donations, gift cards, and toys are distributed to qualified, well deserving kids, teens, and families in their true time of need. They are counting on NASA-SE for help each holiday season.
NASA-SE encourages racing Santa’s to fly their sleighs around Road Atlanta in early December. These sleighs have names like Mustang, Corvette, Viper, Honda, Miata, Thunder Roadster, Legends, BMW, and Mercedes. Santa’s Toy Run allows participants, crew, spectators, and officials to experience true Christmas spirit as they bring Christmas cheer to many children and their families. It is the result of the generosity of the drivers and other participants that make this event so successful. In addition to the toy admission, many sponsors provide “in kind” support and significant monetary donations. There are many sponsorship opportunities that include the excitement of ride-along in Race Car opportunities and other benefits.
