Since 2007
About Us
Our Story, Our Mission, Our Heart
Bringing joy to children who need it most through the power of community, racing, and Christmas spirit. All about our annual toy drive & fundraise
Help me give miles of smiles!
— Ron Rigdon and Michele Rigdon
Our Purpose
Our Mission
Santa’s Toy Run is dedicated to gaining recognition and donations for carefully selected non-profit organizations devoted to providing educational, financial, social, and medical needs for children in our community. Our annual toy drive & fundraiser makes a reality.
We believe that local members and businesses must support organizations devoted to children in need, they will be the future contributors to our society and economy.
Established to support agencies dedicated to providing the essentials for productive lives
Our Founders
Founded by Ron & Michele Rigdon
What started as a personal dream to help children during their time of need has grown into an incredible community movement. Through our love of racing and commitment to giving back, we’ve created an event that brings together car enthusiasts, families, and businesses—all united in the mission to bring Christmas joy to Georgia’s most vulnerable children.
We have personally pledged toys to several foster care facilities and families in need. With the support of our amazing community, our dream of helping children, especially at Christmas, continues to come true year after year.
Established to support agencies dedicated to providing the essentials for productive lives
The Challenge
The Need in Our Community
Understanding the challenge we’re addressing together
With this quantity of care being demanded from scarce resources, it's easy to see how special needs kids can get ignored entirely. This is where YOU come in by providing the support these kids need.
Our Approach
What We Do
Our approach to making a difference
Annual Toy Drive Event
Our signature event at Road Atlanta brings together racing enthusiasts and community members for a weekend of excitement and giving. Admission is simply a toy or gift card—turning your passion for racing into hope for children.
Partner with Local Charities
We carefully select and partner with certified 501(c)(3) nonprofits that are on the frontlines helping children in foster care, domestic violence shelters, and other difficult circumstances.
Community Education
We raise awareness about the challenges facing vulnerable children in our community and inspire businesses and individuals to take action through partnerships and donations.
Direct Impact
100% of toy and monetary donations go directly to the children through our partner organizations. We ensure every contribution makes a real difference in a child's life.
Partnership Benefits
Why Partner With Us?
The benefits of joining our mission
Local & National Recognition
Your company will receive recognition in both local and national markets to prospective customers and clients.
Brand Exposure
This event could potentially get your name in front of thousands of current and new consumers.
Demonstrate Values
Show your unwavering support for children and community causes that matter.
Tax Deductible
All contributions to our 501(c)(3) partner organizations are tax deductible.
Community Connection
Connect with like-minded businesses and individuals who share your values.
Make Real Impact
Your involvement is crucial to our success and directly helps children in need.
Our History
Our Journey
18 years of making a difference
2007
The Beginning
Santa’s Toy Run founded by Ron & Michele Rigdon with a dream to help children through racing and community.
2010-2015
Growing Impact
Expanded partnerships with multiple domestic violence shelters and foster care organizations across Georgia.
2016-2020
Community Momentum
Event attendance and toy donations grew exponentially as more racing enthusiasts and families joined the cause.
2021-Present
Thriving Tradition
Annual event now serves 3000+ children through 6+ partner organizations, raising over $100K annually.
What Drives Us
Our Core Values
Community First
We believe in the power of community coming together to support those in need.
Transparency
Every donation goes directly to children through certified nonprofits.
Passion for Racing
We combine the thrill of motorsports with the joy of giving back.
Children's Futures
Investing in children today creates a better tomorrow for our community.
Join Our Mission
Your involvement as a partner at any level is crucial to our success. Together, we can bring smiles to thousands of children who need it most.
With your support, our dream of helping children in their time of need will come true, especially at Christmas.